At The F Group, we understand that building a successful brand requires a holistic approach. That’s why we offer a full suite of 360° marketing services designed to support every aspect of your brand’s journey. From deep insights and strategy to creative execution and media engagement, we are your partners in making sure your brand thrives in today’s competitive landscape.
Our process begins with a thorough brand audit, where we assess your brand’s current standing in the market, identify opportunities for growth, and ensure consistency in your identity across all touchpoints. We then leverage our marketing analysis and research expertise to dive into market trends, customer behavior, and competitor insights, providing a data-driven foundation for everything we do next.
With this strategic groundwork in place, we move into creative content development, crafting stories and visuals that resonate with your target audience and reflect your brand’s unique voice. Our team ensures that your message is engaging and impactful, helping you stand out in a crowded marketplace.
Once your message is ready, we amplify it through public relations (PR) and crisis communication strategies. We maintain your brand’s positive image through media relations, securing coverage that builds credibility and visibility. When unexpected challenges arise, our crisis communication experts are ready to guide you through with strategic responses that protect your brand’s reputation.
In the digital landscape, social listening plays a critical role in understanding what your audience is saying about your brand in real time. This, paired with our digital marketing services—such as SEO, PPC, and social media advertising—ensures your brand stays relevant and visible where it matters most. We help you reach your audience through tailored campaigns designed to drive traffic, increase engagement, and boost conversions.
For brands looking to go even further, we offer influencer marketing to align your brand with trusted voices in your industry, building authenticity and expanding reach through powerful partnerships. We also create engaging digital marketing campaigns, personalized to keep your audience informed, engaged, and loyal.
Our media planning expertise ensures your advertising cost are well-spent. We create customized media plans that place your message in the right channels—whether it’s online, print, or broadcast—at the right times, maximizing exposure and efficiency.
When it comes to bringing your brand to life in the real world, our activation services focus on creating memorable experiences—whether through events, interactive campaigns, or product launches—that connect with your audience on a deeper level. Our event marketing expertise ensures that these moments are carefully crafted to build relationships, boost awareness, and generate excitement for your brand.
In addition, we also offer a strategy to Elevate your brand that position your brand as a thought leader through blogs, articles, videos, and more. By delivering valuable content consistently, we ensure your brand remains top of mind with your audience.
At The F Group, we don’t just help you execute individual marketing tactics; we provide a full-spectrum, 360-degree solution that takes your brand from strategy to success. From brand building to media engagement, advertising to activations, and of course to elevate your brand, bring it to the different level. we’re here to support every step of your brand’s journey, ensuring it flourishes in every way.
The F Group: 360° Marketing Services – Customer Journey & KPI
- Brand Audit & Strategy
- Description:
Initial phase where the brand is evaluated through market research, brand identity, and competitive analysis. - KeyActivities:
Brand audit, market analysis, competitor insights, trend identification. - KPIs:
- Market share analysis
- Brand perception score
- Competitive positioning metrics
- SWOT analysis
- Creative Development
- Description:
Crafting the brand message and visual identity to align with target audience preferences. - Key Activities:
Content creation, visual branding, storytelling. - KPIs:
- Creative asset production timeline
- Audience engagement with creative content
- Brand consistency score
- Content performance (CTR, bounce rate)
- PR & Crisis Communication
- Description:
Managing public image and media coverage, handling crisis situations with strategic communication. - KeyActivities:
Media relations, PR coverage, crisis management. - KPIs:
- Number of media mentions
- Sentiment analysis in media coverage
- Crisis resolution effectiveness (response time, public perception shift)
- Media outreach success rate
- Digital Marketing & Social Listening
- Description:
Monitoring social conversations and implementing digital marketing strategies, including SEO, PPC, and social media. - KeyActivities:
Social listening, SEO/PPC campaigns, digital ads, social media monitoring. - KPIs:
- Share of voice
- SEO ranking improvements
- PPC conversion rate
- Social media engagement (likes, shares, comments)
- Influencer & Digital campaign
Description:
Building partnerships with influencers and creating personalized digital campaigns.
- KeyActivities:
Influencer outreach, email campaign design, personalized content. - KPIs:
- Influencer engagement rate
- Increase in followers/subscribers
- Email open and click-through rates
- Conversion from influencer campaigns
- Media Planning & Buying
- Description:
Developing targeted media plans that ensure the brand reaches the right audience at the right time. - KeyActivities:
Media buying, ad placements, audience segmentation. - KPIs:
- Media cost per impression (CPM)
- ROI on media spend
- Reach & frequency of ads
- Ad performance metrics
- Activation & Event Marketing
- Description:
Creating engaging, real-world brand experiences through events and campaigns that connect deeply with the audience. - KeyActivities:
Event planning, experiential marketing, product launches. - KPIs:
- Event attendance rate
- Customer feedback and sentiment post-event
- Brand awareness lift from activations
- Lead generation from events
- Elevate your brand
- Description:
Create a strategy to bring your brand in a different level, start with producing thought-leadership content like blogs, articles, and videos to position the brand as a such a leader and collaboration with existing and famous podcaster. Get a recognizing from a credible organization & public by receive award or publish a journal - KeyActivities:
Article publish in media, podcast to explain about the history, value, mission and achievement, white papers. - KPIs:
- Content engagement (views, shares, time spent)
- SEO rankings from content
- Lead generation from content
- Thought leadership positioning (mentions, backlinks)
- Win awarding and get recognize by media and public
Conclusion
At each step of The F Group’s 360° Marketing Services journey, clear and measurable KPIs are used to track the brand’s progress, ensuring strategic growth and success across all marketing efforts.
